Anatomy of an SEO Optimized Article

Title: The title should be less than 60 characters

Blurb: This is the meta. A call to action? An incentive to read? Repeat the keyword phrase

Keyword Phrase: What keyword query might this target? The keyword phrase should be in the title, the blurb and sprinkled in headings throughout the prose

Canonical URL:


More items on the article checklist

  •   Grammar and speel checked in MS Word

  •   Use one H1 heard, a few H2s and H3s. Always in order

  •   Link to two or three internal pages on good keywords

  •   Include an external link to an authority (but not a direct competitor)

  •   Never link on the keyword phrase. (Do you know why?)

  •   Write a quick tweet that describes the article and tweet it!

  •   Don’t use a title that already exists on the site. Keep the content unique!

  •   Re-read the article before submission. Better yet? Have someone else proof it

  •   Can you include a video from Potemcan’s YouTube channel?

  •   Use keywords on alt tags in images

Winning at the SEO Game

Search engines love:

  • Lists
  • Tables
  • Images
  • Media

Always include an image!

Tweet Storms

Add a tweet as a part of the ‘Front Matter’ metadata if you’re working with markdown.

tweet: Every #goodarticle should have a few @Twitter tweets and smart #haschodes like #uipathcertified #rpa #rpatools #uipathassociate #devopstools

Search Engine Listing

Seo optimized

The Question Format

question answers cert page

Whenever you create a link, you are telling Google “This other site has more, and maybe better, information on this linked term than I do.” So, if you write an article on ‘UiPath Cert Logo’, you don’t want to link in that article, on that KWP, to another site. You help that other site in the rankings, and you hurt yourself. In fact, nowhere in your site should you ever link that KWP to an any other page than your internal one on that topic.

That’s also why you limit your external links to one, maybe two. And you don’t do external links on KWPs your site wants to own. Always best to do an external link on an innocuous term like ‘more documentation.’ Don’t hand over an important KWP to another site

External links should work to help Google understand your content. For example, Google may be like “I have no idea what this page is about. BUT, there’s one link to the UiPath Certification home page here. It must be about UiPath Certification.”

You’ll notice in the theme, other than social media links, the only other external link in the theme is to:

You’ll also notice the link isn’t on the KWP ‘UiPath Certification’ or ‘UiPath Associate Exam.’ The link is just on UiPath. We will never own the UiPath keyword, so that’s safe.

Five internal links are good. Find KWPs for other pages in your content and link to those pages. That reinforces those pages to Google.